Three days of networking, inspiration and fun in Amsterdam from the 2-4 November


The number 1 question in golf today is where are the Big Opportunities? At this year’s Golf Business Conference we aim to not only define where the Big Opportunities are for the golf industry, but to help you lay out clear, attainable steps to put them into practice.

Wednesday 2nd November

Golf Tournament 09.45 – 14.00 

Transport departs from hotel at 09.00

The International, Amsterdam

EGCOA Nationals: Strategy forward for EGCOA and the National Owners Association Golf (Members Only) 14.00 – 17.00

General Meeting EGCOA (Members Only) 17.00 – 18.00

Novotel Schiphol Airport

MCO Dinner (Invite Only) 18.30 – 20.00

Novotel Schiphol Airport

European Golf Business Conference Opening Reception 20.00 – 22.00

Novotel Schiphol Airport

Thursday 3rd November

Block I: Capturing the Big Opportunity.  09.00 – 10.50

Golf Business Conference 2016 Opening

Alexander Baron von Spoercken: EGCOA President

Welcome to the 11th EGCOA Golf Business Conference

Understanding the Customer Opportunity: Nienke Bloem – Founder of CX

To take advantage of the Opportunities on offer you must first have an understanding of who is providing them to you, the Customer. An expert in Customer Journey’s, Nienke will teach you to ensure you providing the best possible service from start to finish.

Measuring Satisfaction: Jonas Meyer – Players First & the Danish Golf Federation

Once you have implemented customer journey, how do you ensure you are making the most of them?  How can you should systematically measure your own customer’s satisfaction to take advantage of the Opportunities on offer?

Networking Coffee Break: 10.50 – 11.30  

The most undervalued resource: Elisa Gaudet – President of Executive Golf International & a Founding Partner of Women’s Golf Day

What is the most undervalued financial factor to your club? Women as economic influencers. Elisa will show that this is an Opportunity not to be missed and explain how your club can start reaping the benefits immediately.

Networking Lunch: 12.30 – 13.30

Block II: What can we change? 13.30 – 14.50

The afternoon will start with the exposing of the Opportunities already present in your business, just waiting to be exploited.

Knowing where to dig: John King – Creative Director of Digital Distilla

What are the secrets of successful online marketing? With just 7 easy to implement, practical marketing techniques, you can reach out to your customer base like never before, to grasp the Opportunity to grow your sales and help your club succeed.

Fresh Eyes from Finance: Richard Horton – Managing Director and co-owner of Castle Holdings

Castle acquired the near bankrupt Black Bear GC in Orlando, FL at the height of the financial crisis. Restructuring operations returned the Club to profitability and awards in 12 months. An alternative approach to grasping golfs Opportunities.

Networking coffee break: 14.50 – 15.30

Block III: What can we add15.30 – 17.00

We will show you the most profitable and exciting Opportunities for your golf course to attract new customer groups, bringing with them new revenue streams. With Mike O’Connor, Director of UK Footgolf, Dan Killen of SNAG Golf, Carsten Volpert of City Golf Europe, Patrick Rahme of All Square and Martine Martens of Golf Academy Anderstein.

Gala Dinner & Awards Ceremony: 19.30 – 22.00

Friday 4th November

Block IV: The Opportunity to Act: 09.00 – 10.50

Nienke Bloem: Founder of CX

Friday morning will first and foremost be about giving attendees the confidence and knowhow to go home and act on the Opportunities facing them and their clubs. Nienke will lead an interactive workshop bringing together all that has been learnt on the previous day.

Networking Coffee break: 11.00 – 11.30

Block V: Creating your own Opportunities: 11.30 – 13.00

Strategic Insights and Action Down Under: Andrew Davies – Director of WellPlayed and CEO of Eagle Ridge Golf Course, Australia

In a market with plenty of supply of quality golf experiences, pricing strategy is a key driver of revenue growth and represents an opportunity for all golf facilities. Andrew will provide his top tips on easy changes to make to prices, and tools for developing longer term pricing strategies.

Peter Harradine: Principal and Senior Architect of Harradine Golf

The one and only Peter Harradine  brings his enormous experience to bare on the issue of how we create Opportunities in golf for the next generation, whilst reflecting on all of the Opportunities the industry has grasped in the past. A closing not to miss.


Networking Lunch: 13.00 – 14.00

2016 Conference Sponsors