GET INSPIRED

Whilst we still have the very best of speakers from across the globe, the majority of the conference will be given across to workshops, allowing you to pick the brains of those at the top of the industry.

Jay Karen – CEO of the U.S. National Golf Course Owners Association

Jay Karen is the CEO of National Golf Course Owners Association, where he leads the golf industry’s trade association and initiatives to support the success of the golf course business.

In his role at NGCOA, he serves on the boards of the industry-wide advocacy coalition, We Are Golf, the golf industry’s player development initiative, Golf 20/20, the Golf USA Tee Time Coalition, a joint initiative with the PGA of America, and the advisory board of the World Golf Hall of Fame.

The Wall Street Journal, Bloomberg, CBS Radio, the Golf Channel, Golf Digest and many others call upon Jay for his insights on the golf industry.  Jay has also served as CEO of two associations in the lodging and hospitality industry, and he is a certified association executive by the American Society of Association Executives.

Gustav Putter

Managing your club with the “assistance” from board/committee members, each with his/her own personality, attitude and opinion of how the golf club/estate should be run, can be an ongoing painful experience for you as manager/owner. This powerful and riveting presentation uses spectacular video inserts of animal interactions to explain teamwork, communication, and leadership in order to create a better board/committee working environment.

Gregg Patterson

Gregg Patterson became the General Manager of The Beach Club in 1982. Since that time, he has worked with his members, Boards, and committees to enhance the value and reputation of The Beach Club in the Los Angeles community. Prior to becoming the General Manager of the Beach Club, he was the Assistant Manager of the Bel-Air Country Club in Los Angeles and also worked as a Systems Analyst for the U.S. Army Club System.

In addition to his ongoing responsibilities at The Beach Club, Gregg is a Senior Associate with Kapoor and Kapoor Hospitality Consultants, where he teaches certification courses in leadership and marketing for the Asian American Hotel Owners Association (AAHOA), an organization consisting of owners/franchisees of limited service hotels in the U.S. under such brands as Clarion, Comfort Inn, Holiday Inn, Best Western and others.

Jonathan Smith – Golf Environement Organisation

What used to be hip is a no brainer now, the broad sustainable approach of running our golf courses: come to this workshop to learn what good you already do, where you can get bette rand how you can benefit from it.

Jacob Buksted – co-owner of Players 1st

The real insight in the needs of our customers: masterclass on the customer. Where are the big opportunities in giving our customer what he/she wants and needs from us. New insights based on the views of more that 900.000 golfers.

Lodewijk Klootwijk – EGCOA

Once I get my customers inside I want to keep the, especially the new ones. A strong workshop building your own customer journey for newcomers. Once I get my customers inside I want to keep them there, especially the new ones. A workshop that shows how to build a customer journey for newcomers of all types, keeping them interested and keeping them at your club. 

Andrew Davies – CEO of Golf Business Group

Airlines survive because of dynamic pricing. Not always to the full content of the passengers with very high last-minute prices. What can we learn from various pricing strategies and are we ready for dynamic pricing in the golf industry

Pricing specialist Andrew Davies from Australia and dynamic pricing specialist Arnoud Zunz from New York will share their insights and will discuss with you for the best strategy forward.

Arnaud Zunz

Airlines survive because of dynamic pricing. Not always to the full content of the passengers with very high last-minute prices. What can we learn from various pricing strategies and are we ready for dynamic pricing in the golf industry

Pricing specialist Andrew Davies from Australia and dynamic pricing specialist Arnoud Zunz from New York will share their insights and will discuss with you for the best strategy forward.

John King – co-owner of Golf Marketing Lab

Most Golf Clubs are missing out on a lot of sales because their marketing is frankly prehistoric. For the industry to evolve and attract the people it not only wants but deserves, the basics of marketing in the 21st Century need to be mastered. This workshop will show you how.

WANT TO STAY UP TO DATE?

In the coming weeks we will be added more speakers to the already action packed agenda. Make sure you don’t miss out on any of the exciting announcements by entering your in the form on the right hand side:

2018 Conference Sponsors