Understanding our customer

The real insight in the needs of our customers: masterclass on the customer. Where are the big opportunities in giving our customer what he/she wants and needs from us? New insights based on the views of more than 200.000 golfers.

Building the Tribe in my Golf Course

People bind people, not golf courses. How do I master the game of people binding: by building tribe. A workshop to give you the head start.

Stop the Biggest Leak in Golf

Once I get my customers inside I want to keep them there, especially the new ones. A workshop that shows how to build a customer journey for newcomers of all types, keeping them interested and keeping them at your club. 

Modern Marketing

Most Golf Clubs are missing out on a lot of sales because their marketing is frankly prehistoric. For the industry to evolve and attract the people it not only wants, but deserves, the basics of marketing in the 21st Century need to be mastered. This workshop will show you how. 


How do I get to smart pricing to increase my revenue? Go home with new insights and practical ideas that will make you money and build up loyalty in your customers.

Golf and Sustainability

What used to be hip is now a no brainer, the broad sustainable approach of running our golf courses: come to this workshop to learn what good you already do, where you can get better and how you can benefit from it.

GDPR: The Big Challenge Ahead

On the 28th May 2018 the General Data Protection Regulation (GDPR) comes into force across Europe. But what does this regulation mean and how should golf clubs deal with it? Learn how to prepare yourself for this new legislation without losing the ability to market to your customers.

Golf and Technology

Where is the trend going: latest insights form the US on tech and golf, a must for any golf course to get up to date.

And where does it all Start?

With employee happiness. Happy employees create happy customers. A workshop on creating the happiest and therefor the best employees.


In the coming weeks we will be added more speakers to the already action packed agenda. Make sure you don’t miss out on any of the exciting announcements by entering your in the form on the right hand side:

2018 Conference Sponsors